Welch's

Welch’s


Sparkling Holiday

Let’s Fruit Stuff Up by showing how Welch’s Sparkling takes every celebration from special to sparkling.

The holidays are a time when the hosts and hostesses of the world bring out their best, their fanciest, their sparkliest stuff. But we think that this season we should take things beyond the “good plates,” festive sweaters, or just dinner in the actual dining room. So this campaign is all about fruiting up the idea of a fancy family holiday by taking “sparkling” to a place that’s literal—but still cheeky and playful.

:30s FROM SPECIAL TO SPARKLING

ART // MELISSA WITHORN
COPY // ASHLYN TAYLOR
AGENCY // FITZCO
DIRECTOR // DANIEL IGLESIAS
SOCIAL PRODUCTION // COLORS COLLECTIVE