From Where I
MINI
In anticipation of the global launch of the MINI Countryman, we partnered with drone photographer, Dirk Dallas, on a cross-country road trip. To engage the social community, the whole journey was documented on socials with clues to his next location. For each correct guess, users won a custom designed adventure patch. In total, the campaign received 100k+ worth of likes and comments all leading to the big reveal in LA— the final destination of the road trip.
Drone Photography by @dirka
MINI Press Drive
To create a one-of-a-kind experience test driving the new MINI Countryman, each guest completed a unique adventure quiz that determined their entire experience— from custom kit to a tailored drive, each element was hand-picked to suit guests' tastes and showcase the beauty of the Pacific Northwest terrain.
Branded kits were distributed at the hotel with curated local goodies and a designed Portland guide. While on the drive route, guests had multiple pit stops, including a personal drone photo opp in front of Horse Tail Falls.
