Juvéderm.
Your Way.
Juvéderm is the market leader with Healthcare Providers. However, no filler brand is asked for by name. So we set out to create a breakthrough campaign to get people saying ‘Juvéderm.’
Introducing Juvéderm Your Way— a brand promise inviting consumers to define & express their beauty in a way that feels natural, accessible and true. Because we believe uniqueness is a beautiful thing.
launch videos
digital assets
A new look
To bring the new brand to life, we cast more than 20 models and captured over 300 original images and GIFs. From website development to broadcast and brand book, we updated Juvéderm’s entire digital asset library, focusing on authentic imagery that showcased the product on real bodies in real, everyday life.