Jack Harlow x BWW
As the beloved home of delicious wings and beer, Buffalo Wild Wings already had fans. What they needed was a sustained stream of engaging and culturally-relevant content to draw in their already loyal audience to their social feed.
We partnered with surging hip-hop star Jack Harlow to launch Buffalo Wild Wings' new "truffalo" sauce across social, maximizing exposure by timing the launch with Harlow's debut performance on SNL.
THE RESULTS//
46% Twitter Impression Lift
70% Twitter Engagement Lift
19% Sales Lift
6% Tiktok Engagement Lift