Carter’s
💙 every moment
It’s an undeniable fact that cute kids in cute clothes is a winning combination. But as Carter’s AOR, we were tasked with bringing this historic brand into more modern times. How? With a strategic and cultural focus on the realties (the good, bad and in-between) of being a parent in today’s world.
To a parent, there’s truly nothing more sacred than the gift of time. From outfits designed for fast, easy dressing to special holiday gear, Carter’s has everything you need to make every moment something worth celebrating.
:30s TVCs
Big Game Babies
Proving that you don’t have to spend a lot on the Big Game to make a big splash, we turned a tiny budget into millions of impressions.
The ‘Born a Champion’ campaign was, well, born out of the baby boom trend in the two finalists’ cities. As part of the stunt, we created two versions of the billboard— one for the winning team and one for the losing team.
Results: 4.1M PR Impressions, 650K TikTok views ($500 boosted), $2MM Earned media value, 16K New site visits
CD // MELISSA WITHORN
STRAT // ABBY HILL
DESIGN // FORREST NEWTON
AGENCY // DAGGER